Bathed in sunlight. Fuelled by optimism. Girls and cars stop and stare at the future in the Technicolor mise-en-scène of desire of the Prada Womenswear Spring/Summer 2012 Campaign.
Steven Meisel’s low angle and rich coloration emphasise the power and positivism in the campaign and collection message.
The diverse casting of models with distinct characters such as the blonde bombshell or the noir heroine creates a utopian celluloid narrative.
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